Work
“Currency Conversations”
Proprietary Program + Brand
Developing a community building, wealth creation effort aimed at breaking the taboos associated with money and empowering Black women to reach their financial goals
Positioning an Adaptive
Transportation Network
Developing a brand identity and category positioning for a speciality transportation app and digital platform – which provides safe, ADA compliant, transportation for municipals and healthcare organizations
“Scale Up” New York
Bringing together a community of startup founders, VC's, and financial experts for educational panels, workshops, and networking opportunities with the J.P. Morgan "Scale Up" series to coincide with J.P. Morgan's launch of products for entrepreneurs within the innovation economy
Call of Duty: Modern Warfare Game Launch
Celebrating the highly anticipated game launch with an exclusive press reveal and influencer live stream launch event
Content Strategy for Enterprise Physician Scheduling Software
Creating and curating digital content to position physician software as a solution to optimize scheduling, improve work-life balance, and combat the issue of burnout within hospitals
Nike “Joyride” Product Launch + Trial Experience
Introducing the Joyride shoe by engaging reluctant runners through mini pop-up runs around L.A., leading up to the Ultimate Joy Run and transforming Santa Monica pier into a joy-themed theme park to launch Joyride shoe in the U.S.
Cheez-It “Snap’d”
Product Launch + Market Takeover
Introducing Cheez-It Snap'd to consumers via a mobile sampling tour and market takeover by leveraging Cheez-It’s brand of absurd humor
Nike Legacy Summit: Women Coach LA
Championing a city-wide initiative to inspire and train female coaches and increase female sport participation across LA to combat girls dropping out of sports at 2x the rate of boys
Cheez-It Bowl
Sponsorship Activation
Unveiling Cheez-It's new ownership over what was previously the Cactus Bowl to increase brand awareness, create audience engagement, and facilitate product sampling
Product Launch & Sponsorship Integration
Leveraging Eggo's history to introduce “Thick & Fluffy” waffles via a national mobile sampling tour and a partnership with Netflix' Stranger Things
some spec work
Retail Revival
Finding success by going back to the basics
Podcast
Exploring if "pop music" is still popular
Platform Innovation
Leveraging distracted watching behavior to facilitate connections
Social Cause
Rebranding the midlife crisis
Product Extension + Communications Framework
Extending beyond the mattress category
Global Expansion
Embracing India's "mobile-first" movement
© Mishaal Abbasi 2024