Case Studies


 
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RETAIL REVIVAL

Finding success by going back to the basics

PLATFORM INNOVATION

Leveraging distracted watching behavior

GLOBAL EXPANSION

Being a part of India's "mobile-first" movement

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SOCIAL CAUSE

Rebranding the midlife crisis

 
 

PODCAST

Exploring if "pop music" is still popular

PRODUCT EXTENSION + COMMS FRAMEWORK

Extending beyond the mattress category

 
 
© Mishaal Abbasi 2017
All work is speculative