An adolescent attempt at channeling Britney Spears' iconic 2001 VMA performance (courtesy of the merchandise buckets at D.C.'s Rainforest Cafe).

An adolescent attempt at channeling Britney Spears' iconic 2001 VMA performance (courtesy of the merchandise buckets at D.C.'s Rainforest Cafe).

HI, I'M MISHAAL

I like people, places, and things that look like mistakes.

I believe a brand is everything that comes to mind when people hear or see your brand's name. Whether that's Kanye rapping about “a Mayonnaise-colored Benz”, the Harley-Davidson tattoo on your barber’s forearm, or Maria Menounos holding a Coke during the pre-movie trivia sequences at the movie theater.

These connections are everywhere. I'm just trying to make sense of them.

 

© Mishaal Abbasi 2024